Don’t overlook the power of Brand Safety

Don’t overlook the power of Brand Safety

by | Jun 6, 2018 | General

Niki Konstantinou Media Director Don’t overlook the power of Brand Safety Online campaigns should deliver positive consumer experience and brand’s reputation. Brand Safety is here to ensure both. More and more platforms are serving ads programmatically resulting in...
Audi Q5. Life is calling. The concept behind the Manifesto

Audi Q5. Life is calling. The concept behind the Manifesto

by | Apr 24, 2018 | General

Efthymios Charmalias Art Director Audi Q5. Life is calling. The concept behind the Manifesto To create for a brand like Audi is an exciting and full of challenges process but at the end the journey is always rewarding. This time, it all started with the need to create...
Three and the cuckoo (unless cuckoo is an Ιnfluencer)

Three and the cuckoo (unless cuckoo is an Ιnfluencer)

by | Mar 22, 2018 | General

Margarita Demou Client Director Three and the cuckoo (unless cuckoo is an Ιnfluencer) I belong to a generation known as generation X, the generation of limited choices! One TV channel, one or two favorite series like the “Little House on the Prairie” or the “Bonanza”,...
The Mall of Cyprus: Expanding Experiences!

The Mall of Cyprus: Expanding Experiences!

by | Sep 21, 2017 | General

The Mall of Cyprus: Expanding Experiences! It’s official! The Mall of Cyprus’ expansion begins! The first shopping centre of its kind in Cyprus is expanding experiences and we have been selected as the official communication partners, handling all ATL and BTL...