We share our thoughts

and invite you to rethink yours.

Can you hear us pumping on your stereo(types)?

Can you hear us pumping on your stereo(types)?

Advertising and stereotypes, is a subject quite painful for some but leaves others indifferent. Does advertising shape our society or does it simply follow trends that are already there? Are we doing something wrong? And if so, could we and should we change it? Read all about stereotypes and advertising in this month’s article,
by Art Director Efthymis Charmalias and let us hear your voice!

In these ‘unprecedented’ times, let’s keep things simple.

In these ‘unprecedented’ times, let’s keep things simple.

It was another one of those lockdown nights, after at least 10 hours in front of my laptop. Not surprisingly, it was hard to discipline myself to “close” for the day and “go home”, since I was already home almost 24/7. Until finally, I am convinced that I’ve done enough for the day and decide to switch to the bigger screen to watch the new season of Casa de Papel. Spoiler alert! I was at the part where Gandia points the gun at Nairobi, but I pay little attention to it. I was certain they will not be taking Nairobi out of the show. And yet, the unthinkable happens! Gandia pulls the trigger and shoots her right in the middle of her forehead. And just like that, “poof!” she dies.

COVID-19 vs The People: Together apart

COVID-19 vs The People: Together apart

It’s becoming more and more difficult. To keep away from the people you love. The people you worry about; your friends; your colleagues. You are not even sure you remember what your office looks like anymore. You have a new office now. The coffee table in the living room. Or, sometimes, the big table in the kitchen. Well, you promised yourself you’d stop working from your couch. OK, maybe only on Friday afternoons.

COVID-19 vs The People: Knowledge is power

COVID-19 vs The People: Knowledge is power

Fear is never a great companion. But it’s even worse now, that we need all our strength; all our stamina; all our clarity. And fear grows bigger as misinformation spreads. As everyone comes forth with an opinion of their own. Conspiracy theories are all over the web, one more inspired than the next. Where can one get the facts amidst this chaos? Are there any facts to get?

COVID-19 vs The People: Together, as one

COVID-19 vs The People: Together, as one

Most of us have lived through some difficult times. But all of us, collectively, have never experienced something like this. The world has come to a halt. We are holding our breath, wondering, fearing, waiting. And we breath as one now -or we should be. Such a little thing this is, an invisible thing -almost, and yet, it has brought us to our knees. It has made us feel helpless, desperate and alone. But we shouldn’t.

Jade’s take as an Account Executive

Jade’s take as an Account Executive

Ringing phones, on-the-spot problem solving, and of course, a lot of coffee:). Account Executives are basically the middlemenbetween the clients (brands) and all subsequent marketing & advertising projects. We’re responsible for the a-z organisation of all campaigns and so talking to a variety of people on a day to day basis is a key part of the job. You have to be extremely organised and ensure that all involved parties are properly briefed and have the right tools so that each project is completed as required and in the set time frame.

Don’t overlook the power of Brand Safety

Don’t overlook the power of Brand Safety

Online campaigns should deliver positive consumer experience and brand’s reputation. Brand Safety is here to ensure both. More and more platforms are serving ads programmatically resulting in limited control of the advertiser over the ads placement. This was a major issue back in March 2017 when most of the platforms...

Audi Q5. Life is calling. The concept behind the Manifesto

Audi Q5. Life is calling. The concept behind the Manifesto

To create for a brand like Audi is an exciting and full of challenges process but at the end the journey is always rewarding. This time, it all started with the need to create local content in order to make the brand relevant with the Cypriot market. Brands like Audi, do not create tailor made campaigns for smaller markets, which sometimes make them seem distant no matter how established...

Three and the cuckoo (unless cuckoo is an Ιnfluencer)

Three and the cuckoo (unless cuckoo is an Ιnfluencer)

I belong to a generation known as generation X, the generation of limited choices! One TV channel, one or two favorite series like the “Little House on the Prairie” or the “Bonanza”, does that remind you of something? For us, the entertainment, as children and as teenagers, was confined to an endless play in the huts with all the neighborhood kids until late at night, on the VHS cassette that we were fiddly recording songs from our favorite “Request Time” show, and the 2 or 3 kinds of ice-cream – oh how I loved the “triangle”! The landline telephone placed in a prominent place in the living room, always busy, if a teenager was at home. We all faithfully followed the idols of the time, while our friends had the best solutions for everything...

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