We share our thoughts
and invite you to rethink yours.
Don’t overlook the power of Brand Safety
Online campaigns should deliver positive consumer experience and brand’s reputation. Brand Safety is here to ensure both. More and more platforms are serving ads programmatically resulting in limited control of the advertiser over the ads placement. This was a major issue back in March 2017 when most of the platforms...
Audi Q5. Life is calling. The concept behind the Manifesto
To create for a brand like Audi is an exciting and full of challenges process but at the end the journey is always rewarding. This time, it all started with the need to create local content in order to make the brand relevant with the Cypriot market. Brands like Audi, do not create tailor made campaigns for smaller markets, which sometimes make them seem distant no matter how established...
Three and the cuckoo (unless cuckoo is an Ιnfluencer)
I belong to a generation known as generation X, the generation of limited choices! One TV channel, one or two favorite series like the “Little House on the Prairie” or the “Bonanza”, does that remind you of something? For us, the entertainment, as children and as teenagers, was confined to an endless play in the huts with all the neighborhood kids until late at night, on the VHS cassette that we were fiddly recording songs from our favorite “Request Time” show, and the 2 or 3 kinds of ice-cream – oh how I loved the “triangle”! The landline telephone placed in a prominent place in the living room, always busy, if a teenager was at home. We all faithfully followed the idols of the time, while our friends had the best solutions for everything...
The Mall of Cyprus: Expanding Experiences!
It’s official! The Mall of Cyprus’ expansion begins! The first shopping centre of its kind in Cyprus is expanding experiences and we have been selected as the official communication partners, handling all ATL and BTL activities, to spread the word and keep consumers updated throughout the project.