We share our thoughts
and invite you to rethink yours.
It’s this time of the year and we couldn’t be more excited! Sure, some love it some hate it some just don’t really care. But we here in Innovation / Leo Burnett are absolutely in love with the Christmas period. And yes, like you already know and like you’ve already heard a million times, this year’s Christmas will be different. But yes, like you already told yourselves and your loved ones and like we will never get tired of repeating, this year’s Christmas will still hold some of the basic festive ingredients: smiles, love, joy and that fresh baked cookies awesome smell.
One of our clients G. Charalambous, the oldest coffee roaster in Cyprus, since 1943, decided it was time to revive the Cypriot-type coffee category and connect with the younger consumer. Our challenge was to bring a traditional product closer to millennials while maintaining its values and traditions.
Advertising and stereotypes, is a subject quite painful for some but leaves others indifferent. Does advertising shape our society or does it simply follow trends that are already there? Are we doing something wrong? And if so, could we and should we change it? Read all about stereotypes and advertising in this month’s article,
by Art Director Efthymis Charmalias and let us hear your voice!
It was another one of those lockdown nights, after at least 10 hours in front of my laptop. Not surprisingly, it was hard to discipline myself to “close” for the day and “go home”, since I was already home almost 24/7. Until finally, I am convinced that I’ve done enough for the day and decide to switch to the bigger screen to watch the new season of Casa de Papel. Spoiler alert! I was at the part where Gandia points the gun at Nairobi, but I pay little attention to it. I was certain they will not be taking Nairobi out of the show. And yet, the unthinkable happens! Gandia pulls the trigger and shoots her right in the middle of her forehead. And just like that, “poof!” she dies.
It’s becoming more and more difficult. To keep away from the people you love. The people you worry about; your friends; your colleagues. You are not even sure you remember what your office looks like anymore. You have a new office now. The coffee table in the living room. Or, sometimes, the big table in the kitchen. Well, you promised yourself you’d stop working from your couch. OK, maybe only on Friday afternoons.
Fear is never a great companion. But it’s even worse now, that we need all our strength; all our stamina; all our clarity. And fear grows bigger as misinformation spreads. As everyone comes forth with an opinion of their own. Conspiracy theories are all over the web, one more inspired than the next. Where can one get the facts amidst this chaos? Are there any facts to get?
Most of us have lived through some difficult times. But all of us, collectively, have never experienced something like this. The world has come to a halt. We are holding our breath, wondering, fearing, waiting. And we breath as one now -or we should be. Such a little thing this is, an invisible thing -almost, and yet, it has brought us to our knees. It has made us feel helpless, desperate and alone. But we shouldn’t.
Ringing phones, on-the-spot problem solving, and of course, a lot of coffee:). Account Executives are basically the middlemenbetween the clients (brands) and all subsequent marketing & advertising projects. We’re responsible for the a-z organisation of all campaigns and so talking to a variety of people on a day to day basis is a key part of the job. You have to be extremely organised and ensure that all involved parties are properly briefed and have the right tools so that each project is completed as required and in the set time frame.
Customers LOVE stories. Use the emotional power of stories within content, and with the help of social media storytelling tools you can form strong, long-lasting relationships with your audience. Storytelling also, increases brand awareness, reach and attracts new followers...
Online campaigns should deliver positive consumer experience and brand’s reputation. Brand Safety is here to ensure both. More and more platforms are serving ads programmatically resulting in limited control of the advertiser over the ads placement. This was a major issue back in March 2017 when most of the platforms...