Audi Q5. Life is calling

The story
We designed a fully integrated campaign to connect our client Audi Cyprus with the local consumer, launching the new Audi Q5 by using local content and creative material, and revealing Cyprus to the Cypriot audience as an island of wonders.

The idea
We created an inspirational manifesto to urge people to re-evaluate their special moments, break free from everyday routine and experience the beauty of Cyprus.
Subsequently, we cooperated with Cypriot landscape photographer, Silvio Rusmigo, for 7 days to take shots around Cyprus with the new Audi Q5. The selected photos were exhibited for exclusive guests and Audi car owners, at the Audi Terminal.

We used a photo selection and created an original, inspirational and relevant to the Cypriot consumer 360o campaign, presenting the new Audi Q5 as the ‘escaper’ on an island of wonders that you have to explore.

The result
We managed to create a full ATL campaign with 100% local content for a global brand like Audi, while our content has internationally been awarded. More specifically, Silvio Rusmigo won a Bronze Award in the Tokyo International Foto Awards in the category Advertising-Product (Professional) for the project “An island of wonders becomes my playground”; a Silver Star Award at ND Awards 2018, a Certificate of Achievement at Prix de la Photographie in Paris, and finally an Honorable Mention at IPA Awards 2018.

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