Innovation Leo Burnett campaign with P&G has earned Bronze for Best CSR/ESG Activity at the 2025 PR Awards

It warms our hearts to announce that our campaign with P&G has earned Bronze for Best CSR/ESG Activity at the 2025 PR Awards. This recognition is a testament to the power of creativity when it’s driven by a deeper purpose.​

In Cyprus, 40,000 people live with hearing loss, and many don’t even know it. To bring attention to this, we created a campaign that spoke louder than words: a TV spot with no sound. It was our way of allowing viewers to experience, even for a moment, the challenges of living with hearing impairment.

The silence made viewers lean in. Some turned up the volume. Others just sat in the quiet. And in that stillness, the message landed.

We didn’t want to just talk about hearing loss. We wanted people to experience it. To feel the disconnection. To reflect. To talk.

The response was immediate. The media picked it up, conversations started and word of mouth carried the silence even further.

But this campaign wasn’t just about raising awareness. It was about creating understanding and pushing all of us to design more inclusive, empathetic communications.

That’s why, going forward, we’re committing to making accessibility a core principle in all our work.

Winning Bronze at the PR Awards is a proud moment for us, reminding us that when creativity speaks to the heart, real change follows.