In a groundbreaking collaboration curated by Innovation Leo Burnett, KIABI Cyprus and Pan Dragomir have redefined fashion as a catalyst for self-love and acceptance. This Valentine’s, what began as a mere fashion statement evolved into a movement.​
With a commitment to inclusivity, KIABI Cyprus boldly asserts that fashion belongs to everyBODY. 

Pan Dragomir, embodying courage and authenticity, transformed instances of body shaming into a celebration of self-acceptance. This campaign underscores the notion that the most profound love story commences from within.​

At Innovation Leo Burnett, we champion the transformative power of creativity in shaping culture and empowering individuals. Beyond style, this campaign signifies empowerment, self-acceptance, and the celebration of diversity.​

This initiative resonates deeply with our belief that everyBODY deserves to feel empowered and accepted. It’s not just a campaign—it’s a celebration of the human spirit.