A new campaign developed for the Press and Information Office, combining animation, social media and radio to raise awareness on ADHD and support understanding of neurodiversity.

Innovation Leo Burnett announces the launch of a new awareness campaign developed for the Press and Information Office (PIO), focused on ADHD and the importance of understanding neurodiversity in society.

The campaign reflects a subject that is close to the agency’s long-standing commitment to inclusion and human rights, an area where initiatives such as ADHD Cyprus and ACCEPT – LGBTI Cyprus continue to play an important role.

The work aims to bring clarity and empathy to the ADHD experience, helping audiences better understand what often remains unseen or misunderstood.

The campaign includes a carefully crafted animation film, supported by a full social media amplification plan and radio executions designed to extend reach and ensure broad public visibility.

Innovation Leo Burnett led the project end-to-end, from ideation and creative development to design, production, and execution, as well as media planning and buying.

The result is a fully integrated campaign that combines storytelling and media precision to support awareness, understanding, and inclusion.