As part of a global Publicis Groupe initiative, Innovation Leo Burnett supports Mondelēz influencer marketing in Cyprus, leveraging global innovation tools and platforms.

Innovation Leo Burnett is pleased to announce its involvement in the global Mondelēz influencer marketing initiative, led by Publicis Groupe teams and powered by advanced global influencer innovation tools.

Within this framework, Innovation Leo Burnett will activate influencer marketing strategies for the Cyprus market, working in alignment with the global approach and leveraging Publicis Groupe’s proprietary influencer monetisation and optimisation platforms.

The scope includes key Mondelēz brands such as Oreo, Cadbury, Milka, and Toblerone, focusing on building scalable creator ecosystems, locally relevant storytelling, and performance-driven influencer activations.

This collaboration reflects the increasing integration between global innovation frameworks and local market execution, positioning Innovation Leo Burnett as an active contributor within Mondelēz’s broader influencer marketing transformation.