We are excited to announce the addition of Magnum and Ben & Jerry’s to our portfolio, covering media, performance, influencer marketing, and below-the-line activations in Cyprus.

Innovation Leo Burnett Cyprus is proud to announce the addition of two iconic ice cream brands, Magnum and Ben & Jerry’s, to its growing client portfolio.

The agency will be responsible for the full media ecosystem in Cyprus, including media planning, media buying, and performance reporting, ensuring strong strategic alignment and measurable impact across all channels.

In addition, Innovation Leo Burnett will lead below-the-line activations and influencer marketing initiatives, building culturally relevant and engaging brand experiences that connect both Magnum and Ben & Jerry’s with local audiences in meaningful ways.

This win further strengthens the agency’s integrated offering, combining strategic media expertise with creative activation capabilities to deliver holistic, end-to-end brand solutions.