In this interview, Xenia Chatziioannidou, General Manager at Innovation Leo Burnett, shares her insights into the evolution of advertising and how it has shifted from one-way communication to dynamic, interactive experiences.

She emphasizes the importance of a strategic, creative, and human-centered approach, highlighting how technology, data, and storytelling shape impactful campaigns. Xenia discusses how AI and digital tools are transforming consumer connections and the importance of adapting to the digital era. She also highlights key projects, like the Accept Pride Campaign 2024, that embody the agency's commitment to social change and inclusivity.

Furthermore, she speaks about the media expertise  Starcom brings to the team in Cyprus, where data-driven media planning ensures that our creative work reaches the right audience effectively.

To read the full interview (in Greek), follow the link below. Η διαφήμιση του αύριο γράφεται με νόημα | Economy Today