For years, we’ve believed that the most powerful ideas are the ones that feel local yet connect everywhere. The Audi “A Better Life is Calling” campaign is one of those ideas.

Shot entirely in Cyprus by photographer Silvio Rusmigo, it brought together our island’s raw beauty, local talent, and Audi’s bold electric vision. The result? Gold in Advertising/Automotive at the Prix de la Photographie Paris (PX3) 2025 and Second Place overall in Advertising, proof that authentic work created locally can stand proudly on the global stage.

Cyprus is emerging as one of the region’s most promising creative production hubs. With its stunning landscapes, rich culture, and year-round light, our island offers an incredible backdrop for global brands. What makes it even more special, is the local creative talent, photographers, directors, producers, and craftspeople — who can deliver world-class, award-winning work right here at home.

That’s exactly the vision behind Local Legends — an initiative we started at Innovation Leo Burnett a decade ago to spotlight the Cypriot talent, places, and ideas that prove Cyprus can inspire the world through its own voice. So, we welcome creatives in Cyprus with ideas that bridge culture and creativity, and brands that believe in the power of glocal storytelling, to connect with us and explore what else we can create together.

See more of this story through Silvio’s lens .