A new creative partnership rooted in Cyprus, as Innovation Leo Burnett teams up with Militsa to shape a brand with authenticity, character, and cultural depth.

Innovation Leo Burnett announces the start of a new collaboration with Militsa, a brand rooted in Cyprus, defined by craft, and shaped by a distinct local character.

As Militsa continues to build its presence in the market, this partnership marks an important step in strengthening its positioning and amplifying what makes it truly different: a cider with identity, authenticity, and a story that feels undeniably its own.

Innovation Leo Burnett will support the brand across communication strategy, creative development and media planning and buying with the aim of building long-term brand equity through work that is culturally relevant, emotionally resonant, and strategically sharp.

We look forward to working closely with the Militsa team at Photos Photiades Breweries and contributing to the next chapter of the brand.

Welcome to Innovation Leo Burnett, Militsa.