Location: Innovation Leo Burnett Cyprus, [Nicosia, Cyprus]

Company Overview:

Innovation Leo Burnett Cyprus is a premier creative agency renowned for its innovative campaigns that engage and inspire. We excel at delivering results across various platforms and are looking for a talented PR Executive to join our dynamic team.

Job Summary:

We are seeking a highly skilled PR Executive with extensive experience in media relations, event management, and experiential marketing. The ideal candidate will be digitally savvy, capable of generating creative ideas that resonate on social media and go viral. In addition to managing client relationships and executing impactful campaigns, you will develop comprehensive publicity plans for both B2C and B2B markets, including crisis management strategies. Fluency in both English and Greek, along with strong project management, presentation, and analytical skills, is essential.

Key Responsibilities:

- Media Relations & Event Management: Develop and sustain strong relationships with media outlets. Plan and execute events aligned with client goals and brand strategy.

- Experiential Marketing: Create and implement direct (point-of-sale) and indirect (online) experiential marketing initiatives to captivate target audiences.

- Digital & Social Media Strategy: Generate creative concepts for events with a strong focus on social media, ensuring these ideas are optimized for digital platforms and have viral potential.

- Content Production Coordination: Oversee the work of production teams, ensuring the creation and projection of content meets campaign goals and client expectations.

- Publicity Plans & Crisis Management: Develop and execute comprehensive publicity plans for B2C and B2B markets. Implement crisis management strategies to protect and enhance client reputations.

- Influencer Marketing: Identify and collaborate with influencers to extend brand reach and impact.

- Client Service & Project Management: Act as the primary client contact, managing accounts and ensuring client satisfaction. Oversee project timelines, budgets, and deliverables.

- Presentation Skills: Draft and deliver compelling presentations in PowerPoint and Keynote to clients, whether in small meetings or large conferences.

- Budget Management: Manage project costings to ensure efficiency and profitability. Negotiate with third-party vendors to optimize resources and manage expenses.

- Reporting & Analysis: Monitor and analyze campaign performance, attributing results to specific initiatives. Provide detailed reports to clients, showcasing the impact of our work.

Requirements:

- Fluency in both English and Greek (written and spoken).

- Proven experience in media relations, event management, and experiential marketing.

- Strong digital and social media acumen with a record of creating viral content.

- Experience in coordinating production teams for content creation and projection.

- Expertise in developing and executing publicity plans for B2C and B2B, including crisis management.

- Exceptional client service and project management skills.

- Strong presentation skills, both in preparation and delivery.

- Proficiency with numbers, including budget management and cost analysis.

- Creative, strategic thinker with a strong work ethic.

- Ability to work well under pressure and manage multiple projects simultaneously.

- Excellent reporting and analytical skills.

What We Offer:

- A dynamic and creative work environment.

- The opportunity to work with high-profile clients on cutting-edge campaigns.

- Professional growth and development opportunities.

- Competitive salary and benefits package.

How to Apply:

Interested candidates are invited to send their CV and a cover letter to [email protected]. Please include “PR Executive Application” in the subject line.