At Innovation / Leo Burnett, we’ve always believed that growth comes from reflection—from questions, from challenges, from the quiet discomfort of rethinking what we thought we knew. That belief sits at the heart of everything we do—and it’s why we’re launching this podcast.
“Rethink. Reshape. Rediscover.” is a series of honest conversations about what it really takes to stay relevant in marketing today.
We live in a fast-moving world. Expectations shift, audiences evolve, and technology redefines how we connect. In the middle of it all, we have to keep reshaping how we work—how we think, how we brief, how we lead, how we create.
In this podcast, we talk to strategists, creatives, marketers, and thinkers from across the industry—people who challenge how things are done, who are reshaping ideas, and rediscovering what matters.
Sometimes we’ll share lessons from our own experience. Other times, we’ll simply listen and learn. But always, we aim to pass on something that feels honest, useful, and real.
Because at our core, we believe that continuous learning is how we stay sharp, and sharing knowledge is how we make a difference.
Not to impress. But to inspire. Through lessons picked up, the shifts we’re making, and the ideas we’re exploring.
It’s honest. It’s human. It’s from the heart.
✷ Episode 1 is now live: @Vasso Vassiliou in conversation with @Mark Pollard — strategist, author of Strategy Is Your Words, and founder of Sweathead, a global community and education platform for strategists and creative thinkers.
- In this episode, they discuss:
- Why strategy so often feels messy — and how to simplify it
- What makes a great strategist (and what doesn’t)
- How to develop insights without research or data
- Practical tools to think better and faster
- Why language is your most powerful strategic tool
➤➤ Listen to the episode → Vasso Vassiliou talks with Mark Pollard on Creative Strategy | Rethink. Reshape. Rediscover. |Ep. 1