Imagine standing in the heart of Nicosia during the festive season, surrounded by joyful crowds, live music filling the air… and knowing that everyone can be part of the magic. That’s exactly what happened on December 11th, when Eleni Foureira and Hovig took the stage for Cyprus’s first-ever Christmas concert with live sign language interpretation.

With lyrics translated into sign language and displayed on big screens, this performance welcomed members of the deaf and hard-of-hearing community—ensuring that no one missed a beat. A project brought to life by Always Platinum, Pantene, and Old Spice, the concert was more than just a celebration of the season; it was a powerful reminder of what inclusion and innovation can achieve.

We are all so incredibly proud to have played a role in this inspiring initiative! With our values rooted in creating meaningful change, we strive to shape a better, more inclusive tomorrow for all. 

Stay tuned because when creativity meets purpose, the experiences we create have a bigger, lasting impact!