At Innovation Leo Burnett, we know that the best ideas come from real human truths. That’s exactly what powered our new 360 campaign for Visa — a story rooted in everyday life, local culture, and a healthy dose of Cypriot humour.
Visa asked us to promote their latest receipt-based competition, with a fully electric VW ID.3 up for grabs. The brief: get people involved. Our take: Our take: show how everyday shopping turned into a family-wide mission.
Enter one determined aunt, a close-knit family, and a very relatable mission — to collect as many receipts as possible and help the youngest member head off to university in a brand new car.
The result is a playful, fast-paced film that brings the competition to life through humour and heart, turning a simple mechanic into a story everyone can relate to.
From strategy and media to creative and production, our team delivered a fully integrated campaign across TV, digital, social, and in-store. Every touchpoint was designed to feel familiar and to make people smile.
A huge thanks to our amazing partners and team for bringing this one to life.
Haven’t seen it yet? Watch the spot and join the race: http://visa.com.cy/
