At the CAROB 2024 Creativity Awards, we were reminded once again why we do what we do. We’re beyond proud to take home 3 awards that honor the ideas we’ve poured our hearts into. For us, it’s never just about winning—it’s about creating impactful work that truly connects with people.

At Innovation Leo Burnett, we’ve always believed that great ideas come from understanding humans. It’s why we live and breathe our HumanKind philosophy, aiming for ideas that make you feel something, that grab attention and stay with you long after. That commitment was recognized, and we couldn’t be more proud and grateful.

So, let’s take a moment to celebrate some of the work that earned us these incredible awards:

“World Hearing Day” for P&G won us the Gold Award in the PR: Business & Society category! This one stood out for its ability to pull on the heartstrings while driving real change for people with hearing impairments. We’re proud of how it connected with so many people.

“One step closer” for Visa won the Silver Award in the Digital: Performance / Lead Generation category. A blend of insight and creativity that didn’t just engage people—it inspired them to act. That’s what we’re all about.

“Garidakia Charalambous Social Media” for G. Charalambous won the Silver Award in the Digital: Social Media / General Presence category: Bold, fun, artful and a little disruptive—this project turned heads and redefined what’s possible in its category.

We can’t wait to keep doing what we love—pushing boundaries, creating with purpose, and making work that matters. Thanks to our incredible team for bringing these ideas to life. We’re just getting started!

Check out the case study videos here: