A new client, a major player in the local education industry, and a unique partnership began in the best possible way!
Here’s the (short) story.
A few months before the new school season, KES College approached us for a fresh student recruitment campaign. The brief was challenging: create a campaign that would be meaningful, impactful, and appeal to both young people and their parents.
Our successful campaign spoke directly to students and their families, who, as the time for studies approached, were overwhelmed with countless questions. To the daunting question from friends and relatives, “What will you study?”—and to all the internal anxieties students face—we offered a catchy response: PES KES (where 'PES' means 'say' in Greek).
We carefully targeted each audience based on their desired field of study, highlighting the beautiful experience of KES College education, the benefits of each profession, and the nearly guaranteed career prospects.
With dreamy visuals tailored to every field of study and a redesigned font inspired by the trend of experimental typography, no one could stop saying "KES"!
