Visa is one of the most trusted leaders in digital payments, but it still needed to enhance brand prefer- ence over other providers. Aka increase trust.
Think positive!
On the occasion of Visa’s FIFA World Cup 2022 sponsorship and to reinforce our 360° campaign, we crafted a fun activation to associate the brand with positive experiences and to build greater trust. A small football court was set up inside Mall of Cyprus during the FIFA World Cup 2022, asking people to score 4 out of 4 goals in less than 40 seconds and that was probably one of our most successful activations ever!
Visa is the champion!
